Robert Mondavi Corporation Essay -- Business Marketing, Case Study, so

1. EXECUTIVE SUMMARY..52. BACKGROUND OF THE CASE STUDY.63. abstract & IMPLICATIONS OF PORTERS FIVECOMPETITIVE PRESSURES..7-173.1. The Potential Entry of New Competitors3.2. Competitive Pressures from Substitutes Products3.3. Bargaining Power of Buyers3.4. Bargaining Power of Suppliers3.5. The Rivalry among Competing Sellers4. ANALYSIS OF THE strategical GROUP MAPPING.18-205. KEY SUCCESS FACTORS OF THE WINE INDUSTRY21-235.1. World famous growing areas5.2. Larger growing market for premium wines5.3. Favorable demographic and macro trends5.4. Quality and affordable prices5.5. Product differentiation5.6. Different wine segments5.7. Open markets6. RECOMMENDATIONS..24-276.1. Positive cash flows6.2. Backward integration6.3. Expanding to upstart geographic areas6.4. Exploring new channels6.5. Openings to extend quality and image to niche market6.6. Further mix channels of export strategies6.7. Clever advertising7. CONCLUSION...288. LIST OF REFERENCES..281. EXECUTIVE SUMMARYThis report provides thorough analysis of the Robert Mondavi toilet (RMC) in target to give a best solution to Michael Mondavi, the CEO of the company in terms of the problem face by the company. It begins by examining the internal and external forces that greatly affect RMC by applying Porters five forces of competitive pressures to check the status of competition of wine industry in U.S. as well as their implications. Analysis of the strategic group mapping is important in order to give a clear position of RMCs competitor in the market follows by each companys characteristic. Next, it is essential to analyze the severalise success factors of U.S. wine industry that contribute RMC in considering its future competitive strategies and changes that should be taken by the company accordinglyFinally, recommendations are provided for RMC for its future intricacys strategies.2. BACKG ROUND TO THE CASE STUDYRMC is a leading producer and marketer of table wines, located in Oakville, California. RMC markets wines worldwide un... ...8. LIST OF REFERENCEAllick, C. and Blankfort, T. 2002, The Robert Mondavi Corporation, Instream Partners LLC, viewed on thirtieth Nov 04, .Burns, M., Crescenzi, D., Ghaleb, T., Gichuru, I., and Parija, B. 2001, Beringer, viewed on 10th Dec 2004, .Eyler, R.C. 1999, The International Competitiveness of the California vino Industry, North Bay Regional Collection, viewed on 30th Nov 04, .Franson, p. 2002, Wine industry drinks from bitter cup at industry conference, Napa News Dot.Com, viewed on 1st Dec 04, http//www.napanews.com/templates/index.cfm?template=story_full&id=549CD609-5516-4E4C-A11C-1941F07D7944.Silverman, M. and Castaldi, R. 1999, Competition in the Global Wine Industry A U.S. Perspective, viewed on 29th Nov 04, .Silverman, M., Gilinsky, Jr., A., Guy, M. and Baack, S. 2001, Robert Mondavi Corporation, viewed on 10th Dec 20 04, .Spritzer, A.A. 2002, The Wine Pact New World Wine Change the Industry, viewed on 1st Dec 04, http//www.american.edu/TED/wine-pact.htm.Thompson Jr, A.A. and Strickland III, A.J. 2003, Strategic Management Concepts and Cases, 13th edn., McGraw-Hill Higher Education, NY.