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Otto Rihters Group: A06 Author: Philip Kotler Title: „merchandising management Publ. design: PEARSON CUSTOM PUBLISHING 75 Arlington Street, Suite 300, Boston, MA 02116 A Pearson Education Company Publ. year: 2002 Chapters: 22 Pages: 719 Plan: 1. merchandising in 21st century 2.1. market tasks. 2.2.1. The scope of merchandise. 2.2.2. Broadaned absorb of merchandise tasks. 2.2.3. The decisions that marketers make. 2.2. Marketing concepts and tools. 2.3.4. defining merchandise. 2.3.5. Target markets and segmentation. 2.3.6. Marketers and prospects 2.3.7. Needs, wants and demands 2.3.8. Product and oblation 2.3.9. Value and satisfaction 2.3.10. Exchange and Transaction 2.3.11. Relationships and network 2.3. Marketing channels 2.4.12. tote up chain 2.4 . Competition 2.5. Marketing environment Annotation This book contains tuition about merchandising and its enviroment. in that respect is written about market in nowodays and how trade and bussines be changing.

You move also find mho about marketing tasks and customer needs, wants and demands. In this book you muckle gain information how to gather information and measure marketing demand, how to develop marketing strategies. There is a broadened view of marketing tasks and competition. You can met a lot of new explonations in marketing and learn how is works marketing system itself. Also you can find information about smaller marketing! parts, marketing segmentation, marketing concepts, marketing tools and channels. Latvian| English| Izplat?t?js| distributer| Liel?ko da?u| Bulk| Mai?a| contend| Dar?jumi| Transactions| Piesaist?t| Attract| Nekustam? ?pašuma| estate| ?pašumties?bas| self-possession| Invest?cijas| Investment| Labv?l?gs| indulgent| Sauklis| Tag occupation| Atbalst?t| Boost| B?t?b?| In essence|...If you want to get a full essay, send it on our website: BestEssayCheap.com

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